Autor: Firma Mintel Germany

Social Commerce soars as 61% of 25-34-year-olds buys on social media

  More than a third of all US consumers (39%) have made a purchase on social media and would do so again. 81% of parents with children under age 18 are interested in social commerce. One in 10 consumers avoids brands’ social media pages. The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping […]

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Missing the human touch: Staying in touch with friends and family becomes a higher priority for all Europeans

Limited enthusiasm across Europe for returning to work and school…but they do long for a holiday Spanish consumers are most fearful of COVID-19 exposure; while Germans are least fearful Over-65s in the UK set to be front of the queue when professional hair and beauty reopens While social distancing has become the new norm, the […]

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