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A Modern, User-Friendly Platform Designed for Clients and Panelists

The new website offers a clear, streamlined navigation and improved presentation of AXENS’ services. It has been built to better serve the needs of industrial clients, marketing teams, R&D departments, and the network of consumer panelists.

Key features include:

• Enhanced presentation of AXENS’ expertise:
  A detailed “About Us” section highlights AXENS’ long-standing experience, its multi-site laboratories (Lille, Cergy, Douai, Valenciennes), and its rigorous protocols following AFNOR and ACTIA standards.
• Dedicated space for consumer panels and product testing:
  Visitors can discover how to join tasting sessions, participate in product evaluations, or submit products for professional sensory analysis.
• Clear explanation of methodologies:
  The website outlines each step of the sensory analysis process—from participant recruitment to data collection and the use of FIZZ Software for statistical interpretation.
• Adaptability and responsiveness:
  AXENS emphasizes its ability to adapt to client constraints, thanks to flexible organization and multiple tasting facilities across northern France.
• Actionable recommendations for product improvement:
  Beyond raw data, AXENS provides expert insights and constructive guidance to help brands optimize the sensory characteristics of their products.

• A gateway for brands:
  allowing easy access to sensory testing services, study requests, methodological explanations, and detailed reporting.
• A hub for consumers and panelists:
  enabling them to join studies, participate in tasting sessions, and contribute to the development of new products.

About AXENS

AXENS is a sensory analysis laboratory with more than 30 years of experience in evaluating food and home/personal care products. With multiple laboratories in northern France and a network of trained panelists, AXENS supports industrial clients and retailers in understanding consumer preferences, improving formulations, and ensuring the sensory quality of their products.