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As leading European football club with international relevance and ambitions, Atlético is looking to grow its global brand and engagement with international fans as well as to lift additional commercial potential. SPORTFIVE’s expertise and significant project-like experience in the area of rights-holder international marketing and its long-held presence in North America, Greater China and Europe makes it a strong partner for Atlético. The sports marketing agency delivering sponsorship, marketing, digital and media solutions to rights holders will bring in a dedicated team fully integrated in the agency’s global structure and based in the agency’s offices in New York, Shanghai as well as Hamburg and Barcelona/Madrid.

Robert Müller von Vultejus, Chief Growth Officer SPORTFIVE, says: “SPORTFIVE is very excited about this comprehensive partnership between two leading organizations in the world of sports. Atlético de Madrid has a vast global fanbase and strong and unique brand values, on which we want to build on in this cooperation. Together, we want to push boundaries on engaging international sports fans and create an exciting platform for brands and partners.”

Íñigo Aznar, CCO of Atlético de Madrid, says: “We are very keen with our partnership with SPORTFIVE. As a leading sports marketing agency with a vast experience and tangible track record in European football, we expect that this strategic alliance will help us to keep on growing and developing our brand and business internationally, with a special focus in the key regions as China and North America.”

About Atlético de Madrid

Atlético de Madrid is one of the biggest clubs in Spanish and European football in terms of honors, membership size and competitiveness. The men’s team has won 10 LaLiga titles, 10 Copa del Rey trophies, one Intercontinental Cup, three UEFA Super Cups, two Spanish Super Cups, three UEFA Europa League titles and one UEFA Cup Winners‘ Cup. In the 2017-18 season, the club inaugurated the Wanda Metropolitano, a stadium at the forefront of sports venues around the world equipped with the latest technological advances in all its spaces. The successes achieved by Atlético de Madrid would not be possible without the support from the red and white family, with more than 130,000 club members, over 650 fan clubs spread in all corners of the world and the 34 million followers on social media. With projects in more than 30 countries around the world, Atlético de Madrid has a strong commitment to women’s football and the talent development, thanks to a highly competitive women’s team and one of the largest academies in the world. Deep-rooted values such as effort, teamwork and self-improvement are solid pillars of the club, and are applied both on and off the field.