Autor: Firma Innova Market Insights

Planetary Health: Consumer concern for sustainability varies around the globe

Sustainability is a key consideration for the modern, conscious consumer. The topic is significant in more developed global economies while its importance is increasing in emerging markets. However, there can be regional differences in the focus of consumer interest, as outlined in a new report from Innova Market Insights. The report demonstrates that overall interest […]

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Cutting sugar and boosting protein in ‚better-for-you‘ sweet treats

The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating. Taste quality is essential to confectionery, sweet bakery, ice cream and desserts, however, formulating ‘better–for–you’ sweet treats can be challenging.  Sugar is inherent to the concept of treating and is therefore a particularly important focus for ‘better–for–you’ development. In fact, research shows that 91% of consumers […]

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Health vs. Indulgence: Polarizing Trends in North American Breakfast Cereals

Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so. According to a new […]

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Health & Happiness: A Holistic Approach to Healthy Aging

With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age. While 7 out of 10 global consumers in an Innova Consumer Survey said that they had made changes over the past year […]

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