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The decision to adopt a vegan lifestyle or use individual vegan products is usually based on ethical and environmental considerations, and this applies to leather as well as food. Faux leather is free of animal ingredients, thus avoiding animal suffering, and is also more environmentally friendly in its production. This is because less water is used than in traditional production, the carbon footprint is lower due to more energy-efficient processing, and fewer harmful chemicals are used. Additional advantages arise in the finishing and design, which is significantly more flexible than with the animal-based variant. Vegan leather can not only be produced in a wide variety of textures, designs, and colors, but can also be customized with a matching fragrance, so there are virtually no limits to individual creativity.

With its fragrance creations, ROWA Masterbatch not only strikes the right note, but also sets impressive accents in the truest sense of the word. In addition to appearance and feel, the smell of an object is extremely important, for example when making a purchase decision. Smells are processed in the limbic system of the brain, which is also responsible for emotions and memories. The fact that a certain smell triggers a specific feeling is therefore not just imagination, but scientifically proven. And so, these new TPU masterbatches, which are produced with the following three different fragrances, also trigger emotions:

ROWALID^® TPU-A251A SC AUTHENTIC LEATHER STRONG, as the name suggests, exudes a very classic, genuine, and natural scent, which usually triggers warm and familiar feelings. ROWALID^® TPU-A252A SC EXTREME LEATHER, has a more exaggerated and powerful effect, evoking strong, spirited emotions such as a desire for freedom and determination. ROWALID^® TPU-A253A SC BLACK LEATHER, on the other hand, is perceived as dark, mysterious, and enigmatic, and is also associated with glamour.

By using combination masterbatches, i.e., linking the right color to the fragrance note, these emotions can be further enhanced or drawn into contradictions through fascinating contrasts – the many possible combinations leave room for creativity and individuality.

One obvious option, for example, is to combine the BLACK LEATHER fragrance with BLACK. This creates an intense, powerful impression that evokes depth, freedom, and something mystically forbidden. The combination of EXTREME LEATHER and BEIGE trans ports you to another world – far away from the familiar. On the one hand, there are similarities between these two sensory components, above all their connection to nature: the leathery scent and the color beige, which is reminiscent of sand, stone, or linen. On the other hand, the combination presents fascinating contrasts – a powerful fragrance on the one hand, and a soft, light, almost neutral color on the other. This exciting combination evokes a feeling of inner wildness beneath an outer calm. If emotions such as security and a nostalgic aura are to be created, the synthesis of AUTHENTIC LEATHER and DARK BROWN, for example, is ideal, as it evokes memories of nature, pine forests, or even traditional craftsmanship.

A multitude of other combinations are not only conceivable but also feasible. With these new TPU masterbatches, which reflect the trend theme of veganism, ROWA Masterbatch once again demonstrates that the company is at the cutting edge of research and development.