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Centric Software, the leading consumer goods PLM, planning, pricing, inventory and market intelligence technology provider for brands, retailers and manufacturers acquired Contentserv in February 2025. Rebranded Centric PXM, it comprises Product Information Management (PIM), Digital Asset Management (DAM), content syndication and Digital Shelf Analytics (DSA).

Centric PXM empowers businesses of all sizes to easily scale product content across categories, channels and markets. Through intelligent templates, inheritance logic and validation rules, the platform simplifies complexity from localization to channel readiness, cutting manual entry and accelerating time to launch, improving market success and ensuring compliance.

At K5, Centric Software is showcasing how AI-powered Centric PXM, seamlessly boosts the entire retail process through proven ROI:

• PIM: A centralized system that manages all product data in one place, ensuring consistency and accuracy. PIM speeds up product launches by up to 60% and cuts operational costs by up to 15%.
• DAM: Stores, organizes and distributes images, videos and rich media. DAM drives consistent branding while increasing team productivity by up to 50%.
• Content Syndication: A solution that automates and scales tailored product content distribution across more than 1,000 sales channels, optimizing inventory by up to 30% through better demand alignment and fewer listing errors.
• Digital Shelf Analytics: A real-time monitoring tool that tracks how products appear and perform across digital retail platforms. It delivers actionable insights that optimize visibility and pricing, boosting gross margins by up to 15%.

Centric Software will host three speaking sessions at K5:

• June 24, 10:00 a.m., Hall 2, CRIF Stage: “In the fast lane: Achieve more sales in six months with better product data,” featuring Marc Kulow, Managing Partner at Y1 Digital AG and Jens Müller, VP Customer Success & Partner Management, Centric PXM.
• June 25, 1:30 p.m., Masterclass, MC Room 9: “Empower your merchants: How Schleich offers its retailers a perfect digital product experience,” led by Jennifer Jungnitz (Schleich), Patrick Michael (hmmh) and Michael Henrichs (Centric PXM),
• June 25, 2:30 p.m., Masterclass, MC Room 9: “Reinventing the wheel: How Riese & Müller masters complex product data,” with speakers Rainer de Mey (R&M), Stefan Wimmer (Turbine) and Michael Henrichs (Centric PXM).

In Hall 2, at Stand 78, Centric Software is delighted to host five strong Centric PXM partners: adesso, hmmh, Laudert, the priint Group and Y1. Michael Kugler, Managing Director of Centric PXM, says, “In today’s fast-evolving retail landscape, businesses face fierce competition, shifting regulations and rapidly changing consumer expectations. Centric PXM’s latest innovations, seamlessly integrated with Centric Software solutions, empower brands to harness product content from development through post-commercialization, closing the loop on the full product lifecycle.”

Fabrice Canonge, President of Centric Software says, “We are thrilled to have Contentserv on board and are looking forward to the K5 event to demonstrate the incredible functionality that Centric PXM brings to Centric Software’s AI-powered integrated solutions.”

Visitors can request a one-on-one demo at Hall 2, Stand 78:
https://www.contentserv.com/de/events/k5-2025.