newsonline24

"This acquisition positions us to support tomorrow’s shopping experience by building the most advanced AI-first PXM solutions on the market," said Simon Angove, Syndigo CEO. "Consumers are shopping and connecting with brands in ever-evolving ways, fueled by the speed and flexibility of AI, social commerce, and personalization at scale. Brands and retailers need a robust solution to meet and exceed consumer expectations today and in the future. With this acquisition, we’re building software for the next generation of retail, including accelerating agentic AI PXM."

In the new era of retail, consistent and accurate shopping experiences across a proliferation of channels are table stakes, and shopping research is increasingly powered by AI. In addition, multi-media, ratings and reviews, and 360-degree views of products dramatically improve conversion rates and reduce returns. While brands and retailers are trying to keep up, current product experiences are not meeting consumer needs. According to Syndigo’s 2025 State of Product Experience Report, 44% of consumers have abandoned a purchase due to insufficient product information, and 21% have returned a product because it didn’t match content expectations. With global online retail sales projected to reach $6.8 trillion by 2028, and online penetration climbing to 23.7% according to Forrester, the ability to deliver consistent, accurate, and engaging product experiences at scale is critical for brands and retailers of all sizes and in all categories.

To power these compelling shopping experiences, the combined company will:

• Supercharge the industry’s leading two-sided retail network: Syndigo’s network now spans more than 3,500 retailers globally, giving brands the most options for getting their products to market quickly to create cohesive experiences in more places people shop.
• Recommend optimal content by analyzing brand- and user-generated content (UGC): With the addition of 1WorldSync’s UGC capabilities, PowerReviews, Syndigo will build agentic AI that incorporates real shopper feedback to improve product content automatically. This unique capability will allow brands to drive more relevance, personalization and conversion, building customer trust and loyalty.
• Scale the global footprint: The combined organization serves more than 18,000 customers in 60 countries with 12 global offices and a team of over 1,500 employees – the deepest bench of PXM industry expertise to drive successful outcomes. This scale gives customers the flexibility to launch faster, localize content more effectively, and meet regional requirements with accuracy and precision.
• Build for the ecosystem: With 100+ solution integrators and technology partners, Syndigo is primed to drive deeper integrations, ecosystem innovation, and scalable transformation across commerce, retail, electronics, and CPG.

"Syndigo is a natural home for 1WorldSync customers, employees, and technology," said Steve Sivitter, 1WorldSync CEO. "Unifying our retail networks and adding 1WorldSync product capabilities to Syndigo’s solutions enable our combined company to truly transform product experience management to meet the needs of our customers as we create the future of shopping together."

Syndigo and 1WorldSync are delivering more than just added functionality. The company is building the retail software of the future, empowering the smallest to the largest brands in the world to grow sales in stores and online. This acquisition positions the combined company to lead the industry with unmatched scale, innovation, and customer impact.

Kirkland & Ellis LLP served as legal counsel and UBS Securities LLC served as financial advisor to Syndigo. Cooley LLP served as legal counsel and Lincoln International served as financial advisor to 1WorldSync.

To learn more about the acquisition, please visit www.syndigo.com/1worldsync.

About 1WorldSync
1WorldSync® is a leader in Product Content Orchestration, enabling more than 17,000 companies in over 60 countries to simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—backed by global investment firm Battery Ventures—solves revenue-impacting product content challenges faced by leading brands and retailers in the CPG/retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. To learn more, visit www.1worldsync.com.