Scalable system solution for omnichannel logistics in pharmaceutical distribution

Dr.Max Group, the biggest pharmaceutical chain in Eastern and Central Europe, commissioned SSI Schaefer to equip the new distribution center in Bucharest, Romania. The semi-automatic intralogistics solution to be implemented will supply B2B and B2C customers from only one warehouse and will reflect the strong growth as well as the future development plans of the company.

The Dr.Max Group has a network of over 2,000 pharmacies in the Czech Republic, Poland, Hungary, Serbia, Bulgaria, Italy, Slovakia and Romania. In Romania, A&D Pharma, part of Dr.Max Group, operates with two business lines: Mediplus and Sensiblu. The new distribution center in Bucharest will supply pharmacies and hospitals and will also replenish regional warehouses. In parallel, Dr.Max creates new logistics structures to significantly extend the e-commerce business and supply e-commerce customers from the same warehouse. “The aim is that all products in the warehouse are available for both business sectors and that high productivity is guaranteed by using all existing synergies,” explains Miguel Martins da Silva, Group Supply Chain Officer at Dr.Max.

In order to meet these requirements, SSI Schaefer implements a sustainable logistics solution to efficiently process the large number of SKUs (Stock Keeping Units) with varying order structures for several channels – ensuring shortest cycle times for same day or next day delivery.

“SSI Schaefer has already implemented a similar system for Dr.Max in Prague and has convinced with an overall solution from a single source,” states Miguel Martins da Silva. “For this reason, we will continue the cooperation in Bucharest.” The scope of supply and services of the intralogistics expert includes the automation solution with state-of-the-art technology as well as the in-house logistics software WAMAS® to coordinate material flow movements.

The new distribution center has been designed for possible future extensions. Installation will start in the 4th quarter of 2021. The system will be commissioned by the end of 2022. “Thanks to the new omnichannel warehouse, we are able to optimally meet the high quality requirements of both pharmaceutical wholesalers and e-commerce, in addition to fast order processing. Having SSI Schaefer as a partner we are prepared for a step-by-step automation and modernization of our distribution network throughout Europe,” states Miguel Martins da Silva.


The SSI Schaefer Group is the world’s leading provider of modular warehousing and logistics solutions. With headquarters located in Neunkirchen (Germany), SSI Schaefer employs approximately 10,500 associates globally, along with seven domestic and international production sites, and approximately 70 worldwide operating subsidiaries. Across six continents, SSI Schaefer develops and implements innovative industry-specific answers to its customers‘ unique challenges. As a result, it plays a key role in shaping the future of materials handling.

SSI Schaefer designs, develops and manufactures systems for warehouses and industrial plants. Its portfolio includes manual and automated solutions for warehousing, conveying, picking and sorting, plus technologies for waste management and recycling. In addition, SSI Schaefer is now a leading provider of modular, regularly updated software for in-house material flows. Its IT team, with a headcount in excess of 1,100, develops high-performance applications, and provides customers with in-depth advice on the intelligent combination of software with intralogistics equipment. The SSI Schaefer IT offering, including its own WAMAS® and SAP products, delivers seamless support for all warehouse and material flow management processes. Solutions from SSI Schaefer improve the productivity and efficiency of customer organizations – not least through the highly precise monitoring, visualization, and analysis of operational metrics for proactive intralogistics management.

SSI Schaefer offers highly sophisticated, turnkey systems. As an international player, it can deliver one-stop solutions to all four corners of the earth. Its comprehensive portfolio encompasses design, planning, consulting, and customer-specific aftersales services and maintenance.

Firmenkontakt und Herausgeber der Meldung:

Fritz-Schäfer-Strasse 20
57290 Neunkirchen / Siegerland
Telefon: +49 (2735) 70-1
Telefax: +49 (2735) 70-396

Melanie-Marie Kämpf
Marketing & Kommunikation
Telefon: +49 (2735) 70-252
Fax: +49 (2735) 70-382
Annika Nolte
Junior Project Manager CR & PR | Global Marketing
Telefon: +49 (2735) 70-9683
Fax: +49 (2735) 70-382
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