International Media Productions (IMP) and SPORTFIVE agree multi-year media rights partnership to market ‚Race Of Champions‘

International Media Productions (IMP) and SPORTFIVE today announce a multi-year partnership, which focuses on the comprehensive and worldwide media rights distribution for all ‘Race Of Champions’ (ROC) events from 2022 onwards. IMP – the rights-holder, promoter, and organizer of the ROC events – hereby trusts SPORTFIVE in its capacity as an international sport business agency with vast experience in the field, a global sales force and the suitable, comprehensive network to distribute and commercialize the international media rights of the event.

The overall ROC event as well as the partnership between IMP and SPORTFIVE involves the ROC Nations Cup, to find the world’s fastest nation, and the individual Race Of Champions, to crown the Champions of Champions. The ROC World Final 2022 will take place on the 5th and 6th of February as the largest event in the Swedish Norrbotten region on the frozen Baltic Sea at Pite Havsbad.

For now, among others motorsport stars such as Mattias Ekström (2x DTM Champion & FIA World Rallycross Champion), LeMans winner Tom Kristensen, X-Game gold medallist and US-legend Travis Pastrana, Johan Kristoffersson (3 x FIA World Rallycross Champions and winner of the two first Extreme e races), Petter Solberg (2x FIA World Rallycross Champion, 1x FIA World Rally Champion) and rising WRC Star Oliver Solberg are already confirmed as participants – with more popular world stars to be announced in the coming weeks and leading up to the event.
 
The 2022 World Final event is striving for carbon-neutral operations as ROC’s promoter and its host venue are committed to setting a high bar with regard to sustainability in motorsports.

Fredrik Johnsson, President of IMP/Race Of Champions, states: “We are very happy to partner with SPORTFIVE for the broadcasting rights. Their extensive international experience is very important to support the growing global exposure of the Race Of Champions.”
 
Tigran Sirunyan, Senior Vice President Media at SPORTFIVE adds: “We are delighted to partner with IMP for the distribution of this traditional global motorsport event and to deliver the action to as many motorsport fans as possible across the globe.”

SCHEDULE FOR THE 2022 EVENT

Saturday 5th of February 2022
12:00 – 15:00 CET
ROC Nations Cup (to Crown the World’s Fastest Nation)

Sunday 6th February 2022
12:00 – 15:00 CET
Race Of Champions (to Crown the "Champion of Champions")

ABOUT RACE OF CHAMPIONS

The ROC, established in 1988, is an annual knockout competition where the world’s greatest drivers go directly head-to-head in identical cars. The event starts off with a group stage, where the racers face up to each of the other drivers in their group, with cars swapped round between heats so all participants have to prove themselves in a variety of machinery. The most successful drivers move on to the quarterfinals, from where it’s back to a knockout competition to get to the semi-finals and then the Grand Final. Over the last two decades in particular, famous racers from various motorsport disciplines from Formula 1, World Rally, Nascar, IndyCar, Le Mans, Touring Cars and X-Games delivered outstanding performances going head-to-head in spectacular fashion at the Race Of Champions.

Firmenkontakt und Herausgeber der Meldung:

SPORTFIVE
Barcastraße 5
22087 Hamburg
Telefon: +49 (40) 37677-185
Telefax: +49 (40) 37677-129
http://www.sportfive.com

Ansprechpartner:
David Rothenhaeuser
Vice President and Head of Global Marketing Communications
Telefon: +49 (176) 119904-17
E-Mail: David.Rothenhaeuser@sportfive.com
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