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First, the website was given a fresh and modern appearance. “The relaunch involved a full overhaul of the website: combining a quick finder for product searches, 360-degree views of measuring equipment and simple navigation has created a sophisticated user experience that consistently puts users and their needs first”, said Marcel Richter, Director Product Management & Marketing.

The new website is much more than just a profile of the company – it presents GTM as a mediator of knowledge relating to the measurement of forces and torques. Detailed product and service information allows readers to immerse themselves in the material while providing a broad overview of the Bickenbach-based company’s portfolio. The overhaul of the corporate design, which also included a revision of the logo, demonstrates GTM’s absolute readiness to move forward. A smart digital future is just around the corner – and it contains smart solutions for metrological challenges. Metrology remains a fixed part of the company DNA and provides the basis for the visual relaunch. There is also a new look for the GTM LinkedIn page, which regularly provides news from the company for those who are interested. “We wanted to examine our business in functional, emotional and strategic terms and adopt a new face that successfully reconciles the past, present and future”, said Michael Kadziela, Managing Director at GTM.

The new website came online on 19 May at www.gtm-gmbh.com.