newsonline24

The consulting firm ec4u expert consulting ag and the testing platform Kameleoon announce their partnership. The aim is to combine eCommerce solutions with A/B testing capabilities to offer customers an optimized store experience from a single source.

As an AI-driven personalization and A/B testing platform, the eponymous software from Kameleoon SAS enables entrepreneurs and digital product marketers to automatically adapt their website and user experience to the needs of each individual visitor in real time.

ec4u is a leader in the field of CRM. The consulting firm assist customers with the digital transformation of their business-critical processes in marketing, sales, and service – across the entire lifecycle (also „customer journey“).

Partnership for holistic eCommerce projects

ec4u’s holistic consulting concept across the entire digital value creation process is also in line with Kameleoon’s philosophy of providing individual and personal support to each customer and keeping their goals in mind at all times.

"By cooperating with ec4u, we are connecting with a competent and experienced partner who, like us, is passionate about supporting its customers and contributing to their success," explains Marion Wenz, Marketing Manager at Kameleoon. "We look forward to mutual exchange and innovative inspiration."

ec4u also sees significant added value for customers in the partnership

"eCommerce plays a growing role in the digital transformation of companies," knows Frank Müller, Manager Professional Services ec4u. "With Kameleoon as a partner and the innovative, intuitive testing platform, we can not only help customers select and implement a store environment, but also provide them with the right tools and methods to sustainably improve the eCommerce experience from the customer’s perspective. As a result, our portfolios complement each other perfectly to help our customers become digital champions."